The stream of positive news on the outlook for online video continues to swell. Online video consumption holds on to its steep rise and online video advertising networks now start to make serious money. Tremor Media (just founded in 2005 and already a US leader in this field), recently announced a follow-up funding of US$ 40m (!) in order to further build on their technology and expand into other media channels.

In a US study (picture) that Tremor Media recently published on the state of the online video market in 2010, 94% of the marketeers expected to increase their online video advertising budgets in 2010. The increase would come at the expense of the TV advertising budget, indicated 45% of respondents, but also print (39%) and display (34%) are to be cut for funding the increased spending in online video advertising.
Another interesting finding in th…

(This Summit will have an English program).

As brands (as well as other communicators who want to get their message across) wonder how to reach and truly interact with their audience…
and as media companies wonder how to improve, maintain or reach profitability…2010 may well become the year of the branded channels!

Branded channels could be turned into highly effective marketing and communication instruments. This is clearly demonstrated by the Obama Branded Channels on social community sites as Youtube, MySpace and Facebook and the Etrade branded channel on Youtube (see video).

The growth in numbers, reach and forms of branded channels is bound to further accelerate in 2010. For brands, media companies, agencies and content providers there are clearly huge opportunities, but how to successfully start-up and/or monetize (as a brand or content owner) or offer and/or monetize (as a media company) branded channels?
Key information on the effectivity, opportunities …

Bijgaande video gemaakt door Yune geeft een impressie van de Online Video Advertising Summit 2008 en bevat enkele korte interviews met sprekers op deze dag, die op 10 december jongstleden werd georganiseerd door IAB Nederland en Waddameeting. (zie de Summit Brochure voor het Summit programma).
Ter informatie: in de voorgaande blogpost treft u een overzicht van een groot aantal blogposts en andere video-interviews, die media-partners, event friends en deelnemers n.a.v. deze Online Video Advertising Summit 08 maakten.

Overzicht van media-publicaties!
Afgelopen woensdag vond de Online Video Advertising Summit 08 plaats, georganiseerd door IAB Nederland en Waddameeting, in de Westerunie te Amsterdam.
Op korte termijn treft u hier meer informatie over deze Summit, zoals de powerpoint-presentaties van keynotes en links naar foto en video-materiaal.
Ook onze mediapartners en event friends waren aanwezig tijdens deze dag en meerdere van hen hebben reeds artikelen en video-interviews gepost op hun sites en blogs. Om u zoekwerk te besparen hebben we reeds een klein overzicht gemaakt onderstaand. Tips over andere publicaties over deze Summit of dit onderwerp? Laat een comment achter of mail ons op contact[at]waddameeting[dot]com!

Graag verwelkomen we u volgend jaar (weer) op de Online Video Advertising Summit 2009! Wilt u zeker weten dat we u volgend jaar in een vroeg stadium (met early bird korting) reeds uitnod…